Cov kev sim tsis ntev los no muab cov lus qhia rau qhov xav tau los ntawm kev ua yeeb yam thev naus laus zis hauv xyoo tom ntej nrog qhov tseem ceeb ntawm cov chaw digital, digital fashion thiab NFTs uas koom nrog thiab muab nqi zog rau cov neeg siv khoom uas muaj txiaj ntsig rau tus kheej, kev tsim thiab kev sib koom ua ke.Nov yog qhov zoo tshaj plaws ntawm lub siab thaum peb mus rau xyoo 2022.
Digital influencing, PFPs thiab avatars
Xyoo no, cov tswv yim digital-thawj yuav ua rau cov neeg muaj kev cuam tshuam tshiab, cov hom lag luam yuav txhawb nqa kev sib koom tes sib koom ua ke uas hais txog kev sib koom ua ke thiab cov qauv digital-thawj yuav cuam tshuam rau lub cev khoom.
Qee lub npe tau txais thaum ntxov.Tommy Hilfiger tau siv yim tus neeg tsim qauv Roblox los tsim 30 cov khoom zam digital raws li cov npe ntawm lawv tus kheej daim.Mus Ib Txhis 21, ua haujlwm nrog metaverse creation lub koom haum Virtual Brand Group, qhib "Lub Nroog Khw" nyob rau hauv uas Roblox influencers tsim thiab tswj lawv tus kheej lub khw, sib tw rau ib leeg.Raws li cov khoom lag luam tshiab hauv ntiaj teb lub cev, cov khoom qub yuav dhau los ua muaj nyob.
Mus Ib Txhis 21 tapped Roblox influencers los sib tw muag khoom hauv lub platform, thaum Lub Sandbox tau txhawb nqa cov neeg tsim tshiab xws li NFT tus tsim thiab tus kws kos duab virtual thaum nws nthuav dav rau hauv kev zam, kev hais kwv txhiaj virtual thiab tsev cia puav pheej.SANDBOX, VIRTUAL BRAND GROUP, FOREVER 21
Cov duab profile, lossis PFPs, yuav dhau los ua cov npe ua tswv cuab, thiab cov khoom lag luam yuav hnav lawv lossis tsim lawv tus kheej, piggy-rov qab rau cov zej zog uas muaj kev ntseeg siab nyob rau hauv txoj kev uas Adidas tapping lub Bored Ape Yacht Club.avatars ua cov neeg muaj kev cuam tshuam, tib neeg-tsav thiab tag nrho virtual, yuav dhau los ua qhov tseem ceeb.Twb tau, Warner Music Group lub metaverse casting hu tau caw cov neeg uas yuav avatars los ntawm kev ua qauv thiab lub koom haum muaj peev xwm Guardians of Fashion los qhia txog lawv cov peev xwm tshaj tawm los txiav txim siab rau cov haujlwm yav tom ntej.
Kev sib koom ua ke thiab ntau haiv neeg yuav yog qhov tseem ceeb tshaj plaws.Tamara Hoogeweegen, tus kws tshaj lij ntawm Lub Tsev Haujlwm Saib Xyuas Kev Ua Haujlwm Yav Tom Ntej, hais tias "Kev coj ua hauv kev txiav txim siab thiab koom nrog tiag tiag yuav yog qhov tseem ceeb rau txhua tus neeg koom nrog hauv lub ntiaj teb digital no kom ntseeg tau tias tib neeg lub hom phiaj tiag tiag," qhia Tamara Hoogeweegen, tus kws tshaj lij ntawm Lub Tsev Haujlwm Yav Tom Ntej, uas tseem sau tseg tias cov khoom lag luam virtual yuav dhau los ua tus neeg siv khoom. -generated cov khoom, raws li pom nyob rau hauv Forever 21, Tommy Hilfiger thiab Ralph Lauren's Roblox ntiaj teb, uas tau cuam tshuam los ntawm cov neeg siv tus cwj pwm.
Daim ntawv qhia tsis muaj vaj tse
Kev lag luam vaj tsev metaverse yog kub.Hom thiab brokers yuav tsim tawm, yuav thiab xauj cov vaj tsev digital rau cov xwm txheej virtual thiab khw muag khoom, qhov chaw uas tib neeg tuaj yeem ntsib (tus avatars ntawm) cov neeg nto moo thiab cov neeg tsim qauv.Cia siab tias ob qho tib si "pop-ups," raws li kev sim los ntawm Gucci, thiab lub ntiaj teb mus tas li, xws li Nikeland, ob qho tib si ntawm Roblox.
Al Dente, lub koom haum tshiab muaj tswv yim pab cov khoom lag luam khoom kim heev nkag mus rau qhov kev hloov pauv, nyuam qhuav yuav ib qho cuab yeej cuab tam hauv Sandbox, uas nyuam qhuav nce $ 93 lab, thiab 3D cov cuab yeej tsim khoom pib Threedium nyuam qhuav yuav cov av digital los tsim cov khw muag khoom virtual.Kev lag luam digital zam DressX tsuas yog koom tes nrog Metaverse Travel Agency ntawm kev sau cov khoom siv rau Decentraland thiab Sandbox, kuj hnav tau los ntawm kev muaj tiag.Cov khoom muab nkag mus rau cov xwm txheej thiab qhov chaw, thiab kev sib koom tes pib nrog ib qho kev tshwm sim hauv Decentraland.
Lwm lub platform los saib suav nrog Decentraland thiab The Sandbox tau hais los saum no, ntxiv rau kev ua si xws li Fortnite thiab game-like platforms xws li Zepeto thiab Roblox.Raws li Instagram cov ntaub ntawv tshaj tawm thawj zaug, kev ua si yog lub khw tshiab, thiab "tsis yog gamer" gamers tau nkag mus rau kev ua si los ntawm kev zam;ib ntawm tsib tus tub ntxhais hluas xav tias yuav pom ntau lub npe khaub ncaws rau lawv cov avatars digital, Instagram qhia.
AR thiab tsom iav ntse saib ua ntej
Ob leeg Meta thiab Snap yog ob qho tib si nqis peev ntau hauv kev muaj tiag kom txhawb nqa kev siv hauv kev zam thiab khw muag khoom.Lub hom phiaj mus sij hawm ntev yog tias lawv cov tsom iav ntse, hu ua Ray-Ban Stories, thiab Spectacles, raws li, yuav tsum-muaj kho vajtse thiab software.Twb tau, kev zam thiab kev zoo nkauj tab tom yuav hauv. "Cov khoom lag luam zoo nkauj tau qee qhov ntxov tshaj plaws - thiab muaj kev vam meej tshaj plaws - cov neeg siv ntawm AR sim," hais Meta VP ntawm cov khoom lag luam Yulie Kwon Kim, uas yog tus thawj coj kev lag luam thoob plaws hauv Facebook app."Raws li lub suab nrov nyob ib puag ncig kev hloov pauv mus rau qhov kev hloov pauv mus ntxiv, peb cia siab tias cov khoom lag luam zoo nkauj thiab zam yuav txuas ntxiv mus ua cov neeg tshiab tshiab."Kim hais tias ntxiv rau AR, nyob khw muag khoom muaj "thaum ntxov glimmer" rau hauv qhov sib piv.
Los ntawm kev koom tes nrog Ray-Ban tus tswv EssilorLuxxotica ntawm cov tsom iav ntse, Meta tab tom ua txoj hauv kev rau kev koom tes yav tom ntej nrog cov khoom kim heev zam tsom iav hom.META
Cia siab tias yuav hloov tshiab ntxiv rau cov tsom iav ntse hauv xyoo 2022;Cov khoom xa tuaj Meta CTO Andrew Bosworth twb tau tshaj tawm tshiab rau Ray-Ban Dab Neeg.Thaum Kim hais tias immersive, sib tham sib overlays yog "tawm mus ntev", nws cia siab tias yuav muaj ntau lub tuam txhab - tech, kho qhov muag lossis zam - "tej zaum yuav raug yuam kom koom nrog kev ua lag luam wearables.Kho vajtse yuav yog tus ncej tseem ceeb ntawm kev hloov pauv. "
Personalisation pib lub peb hlis ntuj
Cov lus pom zoo ntawm tus kheej, kev paub dhau los thiab cov khoom lag luam txuas ntxiv cog lus rau kev ncaj ncees thiab kev cais tawm, tab sis thev naus laus zis thiab kev siv yog qhov nyuaj.
On-demand manufacturing thiab ua-rau-kev ntsuas tsoos tsho yog tej zaum lub ambition tshaj plaws, thiab kev loj hlob tau coj lub rooj zaum rov qab mus rau kev ntsuas ntau dua.Gonçalo Cruz, co-founder thiab CEO ntawm PlatformE, uas pab cov hom xws li Gucci, Dior thiab Farfetch los siv cov thev naus laus zis no, cia siab tias yuav pom qhov nrawm ntawm cov khoom muag-tsawg thiab xav tau zam."Cov tuam txhab lag luam thiab cov khw muag khoom tau pib tuav 3D thiab cov menyuam ntxaib digital rau cov khoom tsim thiab nthuav tawm, thiab qhov no yog thawj lub tsev thaiv uas qhib lwm lub sijhawm xws li pib tshawb nrhiav cov txheej txheem ntawm kev thov," Cruz hais.Nws hais ntxiv tias cov neeg siv thev naus laus zis thiab kev ua haujlwm tau txais txiaj ntsig ntau dua thiab ua kom yooj yim rau cov kws tsav dav hlau, kev sim thiab thawj zaug.
Lub khw technology tsis stagnating
Cov khw muag khoom tseem muaj feem cuam tshuam, thiab lawv tau dhau los ua tus kheej los ntawm cov yam ntxwv sib xyaw ua lag luam e-lag luam-style perks, xws li nkag mus rau lub sijhawm tshuaj xyuas, AR sim thiab ntau dua.Raws li "digital holdouts" hloov mus rau kev coj cwj pwm hauv online, lawv yuav cia siab tias yuav pom cov yam ntxwv digital kos rau hauv kev paub offline, Forrester kwv yees.
Fred Segal's NFT thiab PFP kev teeb tsa coj cov khoom lag luam virtual tuaj rau hauv lub khw muag khoom paub.FRED SEGAL
Fred Segal, lub iconic Los Angeles boutique, coj lub tswv yim no thiab khiav: Ua haujlwm nrog metaverse kev paub tsim lub koom haum Subnation, nws nyuam qhuav pib Artcade, lub khw muag khoom muaj NFT chav, khoom siv virtual thiab streaming studio ob qho tib si ntawm Sunset Sawb thiab hauv metaverse;Cov khoom hauv khw tuaj yeem yuav nrog cryptocurrency ntawm hauv khw QR cov lej.
NFTs, loyalty thiab legalities
NFTs yuav muaj lub zog nyob rau lub sijhawm ntev los yog cov tswvcuab phaib uas coj cov txiaj ntsig tshwj xeeb, thiab cov khoom siv digital tshwj xeeb uas qhia txog kev tshwj xeeb thiab xwm txheej.Kev yuav khoom ntau dua yuav suav nrog cov khoom siv digital thiab lub cev, nrog kev sib koom ua ke - tseem ua haujlwm zoo tshaj plaws - yog qhov kev sib tham tseem ceeb.Ob lub khw muag khoom thiab cov neeg siv khoom yog thawj qhov kev npaj txhij txog."Cov neeg siv khoom txaus siab sim tawm cov khoom lag luam tsis zoo, lwm txoj hauv kev los yuav, thiab cov txheej txheem tshiab ntawm tus nqi zoo li NFTs dua li lawv tau nyob rau ib qho twg hauv 20 xyoo dhau los," Forrester qhia.
Cov khoom lag luam yuav tsum tau ua tib zoo mloog txog kev cai lij choj thiab kev coj ncaj ncees, thiab tsim cov pab pawg metaverse los daws cov teeb meem kev lag luam thiab kev cai lij choj, thiab cov phiaj xwm yav tom ntej, hauv thaj tsam tshiab no.Twb tau, Hermès tau txiav txim siab rhuav tshem nws qhov kev ntsiag to yav dhau los hais txog NFT artwork tshwm sim los ntawm nws lub hnab Birkin.Lwm NFT snafu - los ntawm ib lub hom phiaj los yog ib lub koom haum nyob rau hauv tsis sib haum xeeb nrog ib hom - yog yuav, muab lub nascence ntawm qhov chaw.Kev hloov pauv thev naus laus zis feem ntau ua rau muaj peev xwm ntawm txoj cai hloov pauv, hais tias Gina Bibby, tus thawj coj ntawm lub ntiaj teb kev zam thev naus laus zis ntawm kev cai lij choj Withers.Rau cov tswv cuab kev txawj ntse, nws hais ntxiv, cov metaverse nthuav tawm hauv kev tswj hwm cov cai IP, vim tias daim ntawv tso cai tsim nyog thiab cov ntawv cog lus sib faib tsis nyob hauv qhov chaw thiab qhov xwm txheej ntawm cov metaverse ua rau kev taug qab cov neeg txhaum cai nyuaj dua.
Cov tswv yim kev lag luam yuav cuam tshuam loj heev, kev sib cais vim cov hom tseem tab tom hloov kho los ntawm iOS hloov tshiab uas ua rau Facebook thiab Instagram siv nyiaj tsawg dua.Jason Bornstein, tus thawj coj ntawm VC tuam txhab Forerunner Ventures hais tias "Lub xyoo tom ntej yuav yog lub sijhawm rau cov hom lag luam rov pib dua thiab nqis peev rau kev ncaj ncees,"Nws taw qhia rau cov neeg siv cov ntaub ntawv platforms thiab cov txheej txheem them nyiaj rov qab raws li lwm yam kev txhawb nqa thev naus laus zis.
Cia siab tias muaj kev txwv tsis pub nkag mus rau hauv online thiab tawm, nrog NFTs lossis lwm yam tokens kom tso cai nkag.
“Luxury yog rooted nyob rau hauv exclusivity.Raws li cov khoom lag luam khoom kim heev dhau los ua ntau dua thiab yooj yim rau kev nkag mus, tib neeg tab tom tig mus rau qhov tshwj xeeb, tsis yog kev tsim tawm los ua kom tiav qhov kev xav tau tshwj xeeb, "hais tias Scott Clarke, VP ntawm cov neeg siv khoom lag luam kev lag luam ua tus thawj coj ntawm digital consultancy Publicis Sapient."Rau cov hom khoom kim heev kom tau txais txiaj ntsig zoo, nws yuav yog qhov tseem ceeb uas yuav tsum tau saib dhau qhov uas muaj keeb kwm qhia cov npe no li 'khoom kim heev'."
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Post lub sij hawm: Jan-07-2022